The first premium flash sales platform in the region, Hushday, based in Dubai, has raised more than AED 2 million ($550,000) in pre-seed funding from local tech investors.
According to a press release, the startup wants to create a new avenue for premium and luxury brands to grow in the Middle East.
Hushday is a locally developed, GCC-first model for brands and customers looking for execution, exclusivity, and experience.
Jennifer Cohen Solal, CEO and Co-Founder of Hushday, said, “We’re not here to patch a post-COVID inventory issue. We are here to open a new, scalable path for growth — for brands who want to reach a younger, price-sensitive, digital audience without damaging their equity.”
Hushday was created as a strategic distribution layer that enables brands to reach valuable new audiences and activate carefully curated drops in a high-conversion, brand-safe environment.
Jean Thillaye du Boullay, COO and Former Carrefour executive, elaborated: “This is not just about clearing stock. It is about reaching a new audience with purpose — and turning each campaign into both revenue and retention. From curation to delivery, we handle the full experience with precision and speed.”
