Six-figure investment raised by SaaS e-commerce startup Awfar to expand its operations in Saudi

Value Maker Studio (VMS), a venture studio based in Saudi Arabia, has awarded six figures in US dollars to Awfar, an Egyptian SaaS e-commerce startup, in order to help it grow in that nation.

Abdelrahman Galal founded Awfar in 2020. The company provides fully integrated technology solutions for retail businesses, such as cloud-based services, point of sale (POS) systems, operational and commercial reporting, and delivery management solutions all integrated into a single dashboard with additional features for analytics and marketing.

As a one-stop shop for retailers looking to improve their customer engagement strategies and sales operations, it has gained a reputation for having made a significant contribution to the growth and success of businesses throughout Egypt and the MENA region over the years.

In contrast, VMS is a venture studio that combines a wide range of skills, assets, and concepts to turn creative ideas into profitable ventures. Its goals are to create jobs, push technological innovation, support exceptional entrepreneurs, and gain a strategic foothold in the Saudi market.

Early in 2019, the business will introduce its “Bridge Programme” to assist Egyptian tech startups in their smooth expansion into Saudi Arabia. Through this, it has made a six-figure investment in Awfar; last month, Disrupt Africa revealed that it had made a similar investment under the same program in the Egyptian ed-tech startup OBM Education.

“Our collaboration with Value Maker Studio marks a significant milestone in our journey. VMS’s Bridge Programme has been instrumental in helping us overcome the challenges of entering the Saudi market. In less than a month, we were able to secure contracts and establish partnerships with major chains in Saudi Arabia,” said Galal.