Skincare brand CHOSEN raises extended Series A funding from Wellbeing Nutrition founders
Skincare brand CHOSEN has secured an extension to its Series A funding round from Avnish Chhabria and Saurabh Kapoor, the founders of Wellbeing Nutrition.
Earlier, the Chennai-based startup raised $5 million in a Series A round led by Fireside Ventures in May this year. Other participants included BOLD, the corporate venture capital arm of L’Oréal, Alkemi Growth Capital and several angel investors. CHOSEN had also raised $1.2 million in an angel funding round in 2024.
The additional capital will be directed towards strengthening its research and development (R&D) capabilities and expanding its formulation pipeline across topical skincare and nutraceuticals, with an emphasis on clinical validation and dermatological research, CHOSEN said in a press release.
Founded in 2020 by Renita Rajan, CHOSEN develops skincare solutions specifically designed for melanin-rich Indian skin. Its product development approach is based on the science of the exposome, which studies the impact of environmental factors on skin health. The brand focuses on four aspects of ageing: pigmentation, skin texture, facial contour and hair ageing.
The company intends to set up a Centre of Excellence to bring dermatologists into its product development and research processes. It also plans to strengthen its R&D, brand and growth teams as it moves into its next phase of expansion.
CHOSEN currently offers over 50 products across skincare, haircare, body care and nutraceutical categories, with its products prescribed by more than 2,000 doctors. In 2026, its product CHOSEN Sculpt became India’s first topical lower-face contouring serum, supported by a 12-week clinical study involving Indian women, published in the Journal of Cosmetic Dermatology.
The brand distributes its products through its own website and online platforms, including Amazon, Myntra, Swiggy, FirstClub and Distacart. Its distribution network covers most serviceable pin codes across India, with Chennai, Coimbatore, Hyderabad, Bengaluru, Mumbai, Delhi NCR, Pune, Ahmedabad and Goa identified as key markets.
Beyond India, CHOSEN caters to customers across several international markets, including the US, UK, Australia, Canada, UAE, Singapore, France, Sweden, Portugal, the Czech Republic, Hong Kong and Thailand.
CHOSEN competes with established skincare brands such as Avène, Heliocare, Cetaphil, Sebamed, Shiseido and Dr. Sturm.
