London: UK-based startup SMOL the detergent-to-your-door brand now loved by more than a quarter of a million households – has raised €8.8 million to continue shaking up an industry that has barely innovated for a century.
The Series A funding round was led by Balderton Capital with participation from JamJar Investments, and is being announced fresh off the back of smol releasing its first ever fabric conditioner.
Created by former Unilever employees, Paula Quazi and Nick Green in 2018, smol is taking on the big brands with its super convenient laundry and dishwasher capsule packs, which are compact enough to be delivered straight through letterboxes, offering convenience and powerful eco-friendly cleaning performance.
British eco-friendly #startup smol raises €8.8 million from @balderton and @jamjarinvest 👍
The funds will be used to extend home-delivery of its vegan, planet-friendly, plastic-free washing detergent 🧼https://t.co/bPOkO9Tt8S
— EU-Startups (@EU_Startups) July 21, 2020