Emami Limited, a fast-moving consumer goods (FMCG) company, stated on Saturday that it has purchased a 19% ownership investment in direct-to-consumer (D2C) company Tru Native F&B Pvt Ltd (“Tru Nativ F&B”). TruNativ is a brand of nutrition products sold by Tru Native F&B Pvt Ltd. Emami Limited, a fast-moving consumer goods (FMCG) company, stated on Saturday that it has purchased a 19% ownership investment in direct-to-consumer (D2C) company Tru Native F&B Pvt Ltd (“Tru Nativ F&B”). TruNativ is a brand of nutrition products sold by Tru Native F&B Pvt Ltd.
Emami did not disclose the financial details of the deal. Harsha V Agarwal, Director, Emami Ltd said, “We are delighted to announce our partnership with TruNativ through investment in an equity stake. With health & wellness being the buzzword for consumers today, we see tremendous potential in the nutrition segment.”
“TruNativ” product offerings are very unique as they are based on real consumer habits and issues. We are excited to enter this segment which is in line with our investment strategy and look forward to add meaningful value to the brand,” he said.
Pranav Malhotra, founder, Tru Native F&B Pvt Ltd said, “The nation as a whole is moving towards a healthier lifestyle which has been further accelerated by the pandemic. As the consumers adopt a preventive approach, there has been a significant uptick in demand for protein, fibre, vitamins, etc along with healthy food substitutes.”
”TruNativ is poised to take benefit of this evolving opportunity through its innovative products delivered in convenient forms. It is exciting to have Emami come on board as a partner, who not only has very deep industry experience but also believes in our vision to make TruNativ a household brand,” he added.
