Entrepreneurs Kunal Shah, Ashutosh Valani and Priyank Shah (co-founders, Renee Cosmetics), and Yogesh Kabra (founder, XYXX) participated in a $1.1 million (Rs 9.1 crore) seed round led by Zeropearl VC for Supply6, a direct-to-consumer nutrition brand that aims to close daily nutrient gaps.
The new funding will be utilized to launch new formats, carry out clinical research, develop the product pipeline, and scale selectively in English-speaking and GCC markets. Additionally, Supply6 intends to bolster leadership positions in strategy, product, and growth.
Vaibhav Bhandari and Rahul Jacob founded Supply6 in 2020. The company creates scientifically supported products based on the six components of balanced nutrition: protein, carbohydrates, fats, fiber, vitamins, and minerals.
The company’s flagship Supply6 360 sachet addresses hidden deficiencies common in Indian diets by combining over 63 nutrients, probiotics, and plant-based superfoods. The company just released a zero-sugar hydration mix called Supply6 Salts.
Supply6 sells its nutrition products directly to customers via its website, popular e-commerce sites like Amazon and Flipkart, and fast-moving consumer markets like Blinkit, Zepto, and Instamart.
The company has over 2 lakh customers and former cricket player AB de Villiers serves as a brand ambassador. It is also growing its customer base by 45% and entering international preventive health markets.
The startup has already raised Rs 10 crore and been awarded a grant of Rs 25 lakh by the Karnataka government.
