In the last decade, there has been an increase in the number of female solo travelers. A report by the Ministry of Statistics and Programme Implementation suggested that more than half of all single-member overnight domestic trips made in India were by female travelers in 2014 and 2015. Booking data of Oyo has also shown that before Covid-19, there was a 63% jump in travel bookings by women. A report by Travelopedia 2022 stated that the concept of solo travel for women has been on their bucket list for the year 2022.
Oyo has announced its partnership with Adventure Women India in order to back solo travel for women. Bringing hotels and tour operators on board will be the first step in order to select reliable travel providers. Looking forward to a long-term partnership with the travel group Adventure Women India, together they aim to motivate women to be more outgoing and adventurous.
A statement from Oyo said, “As part of the engagement, members of the group will be offered multiple benefits along with the convenience to choose from the network of safe, clean, and affordable accommodations.” The partnership will help customers identify hotels according to their choice and location. Adventure Women India has volunteers that assist members via a network of 21 local city chapters across India and two international chapters which include Mauritius and Bhutan. The company has over 1.5 lakh women between the age group of 25 to 45 years.
OYO Chief Growth Officer Kavikrut said, “Women travelling solo has been a trend across the world for years and we want to support this by doing our bit as more and more women in India choose to travel solo. We are excited to partner with Adventure Women India and support them in their inspiring mission.”
Adventure Women India co-founder Minal Mathur said, “Our community provides a secure ecosystem of peers, influencers, and experts for its members to engage freely, allowing them to interact without fear of being judged. We are excited at this new beginning with OYO, which will go a long way towards meeting the diverse requirements of our members”.
