MMP platform Linkrunner raises Rs 5 Cr Pre-seed funding from Titan Capital
Linkrunner, an app attribution and analytics platform (MMP), has raised Rs 5 crore in a pre-seed funding round led by Titan Capital. Angel investor Samir Sood and early-stage venture firm 2AM.VC also participated.
In addition to driving product innovation and go-to-market initiatives throughout India, Linkrunner stated in a press release that the proceeds would be used to hire people in the engineering, data science, and sales departments.
Shreyans Sancheti and Darshil Rathod co-founded Linkrunner, an AI-powered app attribution and analytics platform (MMP) made for contemporary consumer apps. It supports businesses’ data-driven growth marketing decisions, advertising spend management, and customer metrics tracking.
Market research indicates that the Indian mobile application market is expected to grow at a compound annual growth rate (CAGR) of 17.8%, from $10.6 billion in 2024 to $27.7 billion by 2030. By 2026, it is anticipated that 1 billion Indians will own smartphones.
Linkrunner claims to have gained popularity in a matter of months thanks to rapidly expanding consumer apps like Lingopanda, Jumbo Gaming, Fold Money, Grapevine, Stimuler, and Abcoffee. Along with a clear pricing structure and a substantial free plan designed for startups, customers value the smooth onboarding process, which is frequently finished in less than an hour.
Shreyans Sancheti, co-founder of Linkrunner, said, “Today major ad networks like Google/Meta don’t recognize any Indian mobile measurement partners, which limits options for the consumers. We realized there was no simple, cost-effective app attribution platform designed for Indian companies”.
By improving its AI-driven attribution engine, which automatically aligns campaign data across channels, and getting ready for international expansion outside of India, Linkrunner intends to fortify its product and market presence.
Other companies in this market, including AppsFlyer, Branch, Adjust, Singular, Airbridge, Tenjin, and Apptrove, compete with the Bengaluru-based business.
