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To advance its M&A-focused strategy, Insider announced QIA led $105 M investment

The Qatar Investment Authority (QIA) and Esas Private Equity will invest up to $105 million in the Singapore-based marketing platform Insider, according to an announcement made on Wednesday.

With this most recent investment, Insider has received $274 million in funding overall.

According to a statement from Insider, the funds will only be used to accelerate the company’s merger and acquisition (M&A) strategy to capitalize on its current technological and operational strengths.

Given the economic challenges, Insider intends to take advantage of the current market circumstances and employ an M&A-focused strategy to achieve unmatched growth.

These investments will add to Insider’s sizeable growth reserves along with the $121 million Series D raise from March 2022.

Insider has expanded quickly throughout the world, and it now has more than 1,200 clients, including brands like CNN, Estée Lauder, Singapore Airlines, Samsung, Vodafone, Allianz, Virgin, Toyota, New Balance, IKEA, GAP, L’Oreal, Santander, BBVA, Pizza Hut, Newsweek, Nissan, AVIS, MAC, Marks & Spencer, and BBVA, as well as 1/3 of the Fortune Global 500.

In order to speed up the development of conversational solutions, Insider announced earlier in the year that it had acquired MindBehind, a Meta-verified, Conversational Commerce and Messaging Platform.

Insider is now actively looking into additional M&A opportunities following the company’s initial acquisition as part of its mission to further improve its product and roadmap to meet the changing needs of marketing teams.

The goal of Insider is to support marketing leaders in streamlining and consolidating the customer experience tech stack into a single potent platform that offers the quickest time to value (TTV) and lowest total cost of ownership (TCO) for brands to deliver unforgettable, personalized experiences that customers adore.

Insider recently released its growth statistics for the previous year, which demonstrated phenomenal growth in key areas like the United Kingdom, Europe, and the Americas.

This robust growth trajectory demonstrates the global demand for Insider’s solutions despite broader economic headwinds.

“At Insider, we have successfully achieved hyper-growth via organic means, until now. Now, we are looking to achieve unparalleled levels of growth with an M&A-focused strategy,” said Insider Chief Executive Officer and Co-Founder Hande Cilingir.

He claims that these funds will only be used to acquire exceptional product companies in order to enhance our technology and develop product synergies.

“Unlike our $121 million Series D investment in 2022, which has bolstered our capital reserves for operational spending in the coming years, this latest round will specifically serve to fuel inorganic growth through M&A,” he added.




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