To pioneer AI-driven operational sustainability, SA’s The Awareness Company raised $1.6 M
The Awareness Company, a software as a service (SaaS) startup based in South Africa that transforms business data into insightful insights for operations and sustainability, has raised US $1.6 million in seed funding to increase marketing and sales efforts and improve the product’s artificial intelligence capabilities.
The team that founded the Awareness Company in April 2018 had previously collaborated on public sector research, development, and innovation projects.
The startup helps individuals, communities, and organizations become more effective and influential by using data-driven storytelling. Its technology, HYDRA, integrates AI, IoT, and data analytics to develop solutions for smart cities and buildings, safety and security, and agriculture and conservation.
Investors such as NEXT176, Holocene, Catalyst Fund, E Squared, Aions, and Jozi Angels contributed US $1.6 million to its seed round, which will be used to improve the product’s AI capabilities and increase marketing and sales efforts.
The Awareness Company is dedicated to delving into previously unexplored depths with a single data point in order to uncover insights that transform the way sustainability issues are handled and produce quantifiable effects on people, the environment, and profit.
“This funding marks a significant milestone for us as we continue to innovate in the operational sustainability space. With our new investors, our support has grown and there is belief in our vision by people who want to push boundaries. This is just the start,” said Priaash Ramadeen, co-founder and CEO of The Awareness Company.
“We are thrilled to be backing the amazing team behind The Awareness Company. As an investor, we are committed to funding innovative solutions that allow businesses and people to make more data-driven decisions that drive scalable impact. HYDRA epitomises this ethos, and we cannot wait to see how this and future products scale across Africa,” said Tramayne Monaghan, chief ventures officer at NEXT176.
