Mithila Foods raises Rs 1.5 Cr Seed funding from Aviral Bhatnagar’s AJVC

AJVC, an investment firm established by Aviral Bhatnagar, has provided Rs 1.5 crore in seed funding to Mithila Foods, an FMCG company that produces food products based in Bihar.

According to a press release from the company, the initial funding will be utilized to increase distribution, fortify the supply chain, and launch new product categories that are inspired by Bihar’s culinary history.

Mithila Foods, which was founded in January 2025 by Shubham Sunderka, Ankit Kumar, and Anshu Kumar, specializes in providing consumers in Bihar and urban markets with staple foods like sattu, roasted chana, makhana, and katarni chuda.

Mithila Foods claims to have grown quickly in less than five months, launching more than 20 SKUs, serving more than 25,000 customers across 4,000 pin codes, and surpassing Rs 3 crore in annualized revenue.

The brand began in a warehouse in Dumka and has since spread throughout the nation, catering to both urban consumers and migrant communities, according to the company. It is distributed through offline retail in tier I and tier II cities as well as online retailers like Amazon and Flipkart.

The typical investment approach used by AJVC is to invest Rs 1.5 crore for a 9% equity stake in startups. The company has so far invested in nine pre-seed stage startups in a variety of industries, including consumer technology, B2B, AI, and consumer brands. Remarkably, a few of these startups have their headquarters in places like Jharkhand and Assam.

The first Rs 100 crore fund was closed in March by Aviral Bhatnagar’s A Junior VC (AJVC), which supports Indian startups in the pre-seed stage.