In a seed fundraising round headed by Zeropearl VC, LiLLBUD, an early learning firm that targets children between the ages of 0 and 3, raised Rs 6 crore. Abhishek Bansal, CEO of Shadowfax, Kunal Shah, founder of CRED, and a syndicate of consumer and supply-chain operators also participated.
According to a press release from LiLLBUD, the additional funds will be used to expand quick-commerce distribution, introduce 100 new SKUs in the 18–36 month age range by Q4 FY26, and make investments in supply chain and brand development.
LiLLBUD, an early learning brand co-founded in May of last year by Abhishek Sharma and Ayush Bansal, is committed to the holistic development of children ages 0–3 through play-based items that are safe and well-designed. The company strives to become India’s most reputable platform for child development and offers an expanding selection of BIS-certified, Montessori-inspired toys and educational items.
The nation’s toy market was estimated to be worth $2.1 billion in 2025 and is expected to almost double to $4.7 billion by 2034, according to market research.
Heavy metals like lead, which are connected to long-term consequences on children’s cognitive development, have been identified in uncertified toys on multiple occasions. By design, LiLLBUD’s whole range is BIS-certified, directly addressing a worry that parents commonly voice.
LiLLBUD asserts that since its founding, it has developed a portfolio of more than 200 SKUs spanning several categories and attained an annualized revenue run rate of Rs 3.5 crore. It distributes its goods via Amazon, Flipkart, Blinkit, and its own website.
In this market, the Gurugram-based business faces competition from companies like Bloon, Shumee Toys, Curious Cub, and Skillmatics.
