The largest youth benefits platform in the area, Unipal, raised money in its Pre-Series A investment round. With participation from Al Jazira Capital, RZM Investments, Falak Angels, Doha Tech Angels, and other well-known angel investors, Plus VC led the round.
Unipal uses its cutting-edge app to provide a personalized experience that links brands with the most significant consumer base—young people. In Bahrain, Unipal has established a solid presence since its launch in 2020, as evidenced by the 98% of students who have registered on the platform. When Unipal first opened in Riyadh, it had 700 brands and 250,000 users in less than a year.
With this investment, Unipal has strengthened its position as the top youth benefits provider in the GCC, marking a significant strategic milestone. The move is a step toward Unipal’s official launch this year in Jeddah, Madinah, Dammam, and Khobar. To give its users a Netflix-like experience, it also plans to release a new app with improved algorithms.
“We’re here to double down on the growth, and the investment represents a significant step forward in our goal to become the number one youth platform in the whole region. We’re also proud to have prestigious investors who provide both investment and strategic support, believing in Unipal’s potential as much as we do.” shared Ali Alalawi, co-founder of Unipal.
Hasan Haider, Managing Partner at Plus VC, said, “Unipal is a game-changer, redefining how the youth enjoy exclusive discounts and interact with different brands. Their growth trajectory and ability to create value for the youth and businesses make them an outstanding investment opportunity. We believe in supporting ventures that drive tangible benefits for their communities.”
Abdulla Alkasabi, CEO of RZM Investment, elaborated on their decision to invest, saying, “Unipal has demonstrated remarkable traction in a short period. Their vision aligns with our commitment to investing in innovative solutions that create lasting value.”
Adwa Aldakheel, CEO of Falak Investment Hub, said, “Unipal is more than a discount platform; it’s a partner for brands aiming to connect with influential youth and a supporter of enhancing the daily lives of the youth. This investment reflects our commitment to empowering impactful startups that deliver tangible solutions.”
Rawan AlRasheed, Head of Impact Lab at Al Jazira Capital, shared her thoughts: “We believe Unipal will play a crucial role in advancing financial accessibility for the youth while contributing to the growth of the fintech ecosystem. Our investment reflects our commitment to supporting startups that drive meaningful financial solutions, foster financial inclusion and empower future generations.”
