New Delhi: Unlu, a celebrity engagement platform that allows both consumers and brands to communicate with high-profile personalities, has raised Rs 9 crore (around $1.23 million) in a seed funding round.
The round in Delhi-based Unlu has been led by Nexus Venture Partners, the startup said in a statement. Nexus’s other portfolio companies including VenWiz, Jumbotail, Turtlemint, and Infra.Market.
Unlu, operated by Beunlu Pvt Ltd, was set up last year by Vipul Agrawal, Himanshu Periwal, Akshay Pruthi, and Anurag Dalia. The four co-founders have worked with organizations including Amazon, ixigo, and Vokal.
The company says its platform has on-boarded over 2,000 celebrities so far, along with more than one million users. It offers several formats for celebrity engagement, including Unluclass, which is an edutainment platform with celebrities offering their expertise in fields such as sports and acting.