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Sequoia Capital India & US-based Redwood Capital invests USD 32 million in Insider

Singapore: Insider, an Istanbul-born SaaS startup that had moved its headquarters to Singapore three years ago, has raised $32 million in a Series C round. The round was led by a US investment firm Redwood Capital and joined by Sequoia India, Dubai-based Wamda, and Endeavor Catalyst.

Sequoia India had led Insider’s $11 million Series B in 2018 and Wamda has been an investor (through Wamda Capital) in it since its Series A. The latest round takes the total capital raised so far by Insider to $47 million.

Founded in 2018, Insider is a multichannel marketing and customer engagement platform that enables digital marketers to drive the growth of their brands. The platform offers the marketers with different tools across offers the entire growth funnel – from acquisition to activation, retention, and revenue. It comes with artificial intelligence and machine learning capabilities, helping companies integrate data from different online and offline channels to make predictions about their customer behavior.


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