Recur Club, an AI-native debt platform for startups and SMEs, has secured Rs 17 crore for integrated agri-input platform Unnati Agri.
The Noida-based business has raised over $13.24 million in equity from NABVENTURES and other institutional investors.
According to a press statement from Unnati Agri, the revenues will be utilized to increase distribution capabilities, enhance inventory purchases, and strengthen seasonal working capital.
In November of last year, Entrackr exclusively revealed that it was purchasing its industry rival Gramophone.
99% of Unnati’s revenue comes from farmers purchasing agri-inputs and selling output directly to food processors and agribusinesses. The company was co-founded in 2010 by Ashok Prasad and Amit Sinha. Through a single platform, it also provides working credit and pre- and post-harvest services.
Unnati Green intends to concentrate on quickening the uptake of sustainable products. Currently, 35–40% of sales are made up of sustainable agri-inputs; within two to three years, the company hopes to reach 66%. It characterizes this change as demand-driven, showing real uptake throughout its network of farmers and retailers.
To further accelerate growth, Unnati plans to seek about $30–35 million in equity during the second half of 2026. As it continues to solidify its position in India’s agricultural value chain, the company also plans to pursue a public market offering within three to four years.
