Brierley+Partners, with its headquarters in Texas, has been acquired by global SaaS platform Capillary Technologies. As a leading loyalty technology, strategy, and execution company in the US, Brierley+Partners makes this claim.
Brands can increase customer engagement and retention with the aid of loyalty solutions from Brierley+Partners. Capillary Technologies said in a press release that Brierley’s knowledge in this field will be a useful addition to its current capabilities.
Capillary has acquired Brierley+Partners twice in the US and five times worldwide.
Capillary, a company founded in 2012, is present in the United States, India, the Middle East, and Asia. Since acquiring Persuade in 2021, the company asserts that its US revenue has increased by 3.5X. The release stated that this acquisition is a significant advancement in its North American growth strategy.
In the fiscal year ending in March 2022, Capillary India’s revenue from operations increased 42% to Rs 163.3 crore; however, the company lost money during that time as opposed to making money in the prior fiscal year (FY21). In FY22, it had a loss of Rs 22.2 crore on its own.
