Wellversed acquires diet counselling startup Sportfit

Delhi: Wellversed Health Pvt. Ltd, which sells food products online under the Ketofy brand, has acquired fitness coaching company Sportfit for an undisclosed amount.

Delhi-based Sportfit enables health outcomes through physical activities and diet counseling.

Cricketer Yuvraj Singh-backed Wellversed will expand its portfolio of health-transformation programs to athletic transformations as well through this acquisition, as per a press statement.

“The lack of genuinely healthy food and nutrition products was the biggest block we faced at Sportfit in making health outcomes more accessible to our subscribers,” said Aaris Kalra, founder of Sportfit.

Sportfit, launched in early 2019, has a presence across over 100 athletic venues in Delhi-NCR and was oriented more towards 1-to-1 in-person physical activity sessions and diet counseling prior to the lockdown. With the acquisition, the Sportfit methodology will be scaled pan-India through the Wellversed platform.

Wellversed recently closed its pre-Series A funding round with investment from the ace cricketer, at a valuation of close to Rs 100 crore.

Wellversed was founded in 2018 by Aanan Khurma, Aditya Seth, and Ripunjay Chachan, according to its website. Its products are focused on the ketogenic and low-carbohydrate segment.