With new campaign, H&M India continues to make the festive season brighter
This Christmas season, worldwide fashion retailer H&M – recognised for providing design and quality at the best price in a sustainable way – is expanding on its Brighter Than Ever campaign from last year by launching an India-exclusive collection.
With the launching of their festive collection for 2021, H&M’s second version of their campaign, Brighter Than Ever, represents a message of optimism for everyone looking forward to celebrating again this year, whether alone, with a loved one, or with our closest friends. The campaign highlights the spirit of the feeling of optimism that seemed so far away after the traumatic year, but that now lives inside us and shines brighter than ever when we gather together in creative ways to make the most of the celebrations.
The movie has a diverse and inclusive cast of characters that embody the brand’s concept. Rajkumar Rao, Sanjana Sanghi, Adarsh Gaurav, and Ishwak Singh are among those leading the charge. Aside from them, the film has a diverse cast of characters from various backgrounds.
The cast included items from the mindful collection, which features apparel manufactured from more environmentally friendly materials, as part of the brand’s ongoing efforts to promote circular fashion with a bigger vision for a better future.
H&M continues to employ more sustainable materials in their product line, with the holiday collection including Recycled Polyester, Tencel, Organic Cotton, and Recycled Silk, to mention a few.
The collection has a lovely selection of dresses, jumpsuits, and pieces with bright designs, rhinestone, glitter, and sequin work in a range of festive colours such as beige, gold, burgundy, lilac, and silver that assist the clothing to smoothly merge into everyday life as well as festivities.
The Men’s collection includes easy yet elegant shapes such as shirts, joggers, and utility pieces that are meant to effortlessly transition from day to night. There are 93 distinct items in the collection.
“Our post-pandemic reality has created a need to be mindful and conscious in every aspect of the lives we lead. The second iteration of our festive campaign, Brighter Than Ever, is extremely special for H&M India as we pave the way towards a sustainable fashion future by adding more conscious materials to the collection. At H&M, our purpose is to make it possible for everyone to look and feel good. Created exclusively for India, Brighter Than Ever has been shaped to embody that and much more,” says Amit Kothari, Head Marketing & Communications – H&M India.
From October 21, 2021, the collection will be available in shops and online at www.hm.com and Myntra in India.
