Zbooni secures $5M Series A funding round

Dubai: Zbooni, a digital enabler for SMEs, has announced a $5M Series A funding round, led by an undisclosed London-based fund.

Since its inception in 2017, Zbooni provides services for a wide variety of businesses, with tools including invoicing technology, payment enablement, digital store creation, and customer management support.

Speaking on the investment, Zbooni CEO and Co-Founder Ramy Assaf said, “Zbooni is on a mission to help provide access to digital commerce tools, ultimately supporting our merchants to start, run and grow their business. While we wish to keep the investor undisclosed, their reputation and track record speak for themselves, they have previously invested in some of the most successful emerging market growth stories – operating a fund of well over $1B in assets under management. Through this support, Zbooni will invest in people to develop even better products for our merchants and enhance the customer experience with best-in-class technology.

The new funding will be used to expand the Zbooni team across its current core markets of the UAE, Saudi Arabia, and Jordan.