Early childhood edtech startup Raising Superstars has raised $2 million in a pre-Series A round led by BLinC Invest. The Mumbai-based startup’s first institutional round has just concluded.
According to a press release from Raising Superstars, the money will be used to diversify its management team, expand its global presence by localizing content, and upgrade its technology.
Raising Superstars, a company co-founded in 2020 by Raghav and Shraddha Himatsingka, provides activity-based educational videos that enable parents to engage and educate kids between the ages of 0 and 6. Five learning objectives are emphasized in Raising Superstars via “The Prodigy Framework” for the holistic development of childlike intelligence, creativity, athleticism, the P-sense, and moral code with observable and measurable results in each area.
In 2021, Raising Superstars was discussed on Shark Tank India.
Prodigy Baby, according to the startup, is one of the top 3 parenting apps on the Play Store and a featured app on the iOS App Store.
A Rs 100 crore venture capital fund called BLinC Invest makes investments in edtech and fintech companies. The fund intends to invest in these two sectors five to seven times, with an average ticket size of Rs. 10 to 20 crores.