OBM, an Egyptian ed-tech firm, has received a six-figure US dollar round of investment to support its expansion from EdVentures.
By assisting pre-university kids in selecting their college majors and giving them access to career guidance and training programs, OBM was founded in 2020 by Omar El-Barbary and Ezz El-Din Farag.
The money comes from EdVentures, a company that has been assisting Egyptian businesses in the ed-tech sector since 2017. This investor has provided funding to OBM twice, and the most recent round will be used to support the development of its new app and accelerate expansion.
“EdVentures’ new investment is quite strategic for our ambitious expansion plans as we will use it to launch our new application, Taleb, which will enable us to provide extended services for our users and to fulfill our mission of ensuring an exceptional career advising experience for the Egyptian students,” El-Barbary said.
OBM serves a sizable number of students and undergraduates, according to Dalia Ibrahim, founder and CEO of EdVentures, and her team recognized its significant potential in it.
“That’s why we were keen to have another round of investment in OBM to help them further expand and increase their offerings, thus helping more students and enabling them to make well-informed decisions about their future and to become job-ready,” she said.