Trell, India’s leading lifestyle social commerce platform, said that it has acquired Womaniya, a community that enables women to be self-aware about wellness and self-care.
Womaniya has committed itself to offer assistance and trustworthy information on several issues, including menstruation health, child care, nutrition, exercise, and mental wellbeing, to mention a few. Trell and Womaniya’s merger will result in a more complete solution for improving efficiency, assisting, and facilitating partnerships within the women’s community.
Speaking about the acquisition, Pulkit Agrawal, CEO, and Co-founder of Trell said, “We are happy to welcome Womaniya’s impressive team to the Trell family. Womaniya is a great strategic fit for Trell and will create significant value for the community of women who account for more than 60 percent of our user base, and they generate over 72 percent of the content on Trell. With Womaniya’s expertise and Trell’s reach, we will create innovative solutions that educate and empower women, as well as provide them with financial inclusion and the freedom to monetize through social commerce.”
Expressing their delight on the association, Siddharth Kothari and Lakhan Suchdev, Founders of Womaniya, said, “Through Womaniya, we were able to build a strong community of over 400K women from tier-2 and tier-3 cities of India. To grow and reach out to more women with credible sources, we always wanted to explore how a sustainable business can be built on a community foundation. Trell, as a social commerce platform, has successfully integrated commerce with the content and community offerings. We are excited about our collaboration with Trell. It will enable us to empower more women across the country.”
