Gamified marketplace Eesee raised strategic investment from Animoca Brands

Animoca Brands, a gaming company based in Hong Kong, has invested in Eesee, a gamified marketplace based in the United Arab Emirates (UAE).

In line with the partnership, Animoca Brands will offer Eesee access to its industry knowledge and contacts, supporting Eesee’s objective of improving the effectiveness and user experience of digital asset trading in the Web3 environment, the company said in a statement on Wednesday.

A startup called Eesee enables users to make tiny bids on valuable assets like real-world assets, cryptocurrencies, and non-fungible tokens (NFTs).

This cutting-edge platform lets users trade digital assets in a gamified way while fostering a sense of community by integrating them into a bigger, more vibrant online community.

Since the beginning of 2024, Eesee has more than tripled its user base and volume, with over 1.6 million wallets already on its testnet. Additionally, 31% of Eesee users conduct more than 10 transactions every day.

The announcement claims that the collaboration with Animoca Brands will further Eesee’s objective to develop into a one-stop shop for sellers in need of liquidity.

With a burgeoning community and more than 2,000 tickets purchased daily on the Eesee platform, the collaboration with Animoca Brands will enable Eesee to expand its reach and fortify its ties within the Web3 ecosystem by leveraging Animoca Brands’ extensive portfolio of more than 400 Web3 enterprises and initiatives.

Prior to this, Momentum 6, SevenX Ventures, Maven Capital, and other prominent cryptocurrency influencers like Ivan on Tech and Pentoshi Gmoney helped Eesee raise more than $3 million in funding rounds.

“If it wasn’t amazing enough to see the Eesee journey so far, having Animoca Brands – one of the most important companies in the industry – not only as an investor but also a partner is the cherry on top,

“We’re thrilled to work closely with the team at Animoca Brands. It will bring tremendous value to our ecosystem,” said Vova Sadkov, Founder and Chief Executive Officer of Eesee.

Eesee, which allows users to place small bids on both Bitcoin and other cryptocurrencies as well as high-value real-world items, aims to offer the key features of popular auction platforms (like eBay) and NFT marketplaces (like Blur) with a twist.

All bidders have the opportunity to receive a return on their remaining bids, which are transformed into funds and staked on the Eesee platform.

Additionally, Eesee intends to launch later in 2024 on Blast, a layer 2 mainnet that is built on top of Ethereum and has native yield. Blast recently made headlines when it unlocked $2.3 billion in staked cryptocurrency for the first time.