AED6.8 million ($1.8 million) has been raised in a seed round by Growdash, a purpose-built SaaS platform based in Dubai that helps restaurant marketing and operational teams create, implement, and manage profitable growth strategies across digital sales channels. Oryx Fund, a MENA-focused investment fund from Hambro Perks, and Oraseya Capital, the venture capital division of the Dubai Integrated Economic Zones Authority (DIEZ), spearheaded the seed funding.
In 2022, Sean Trevaskis and Enver Sorkun—former employees of the online meal delivery service Talabat—founded Growdash. Having worked with more than 300 restaurant brands in 4000 locations throughout the UAE, Kuwait, and Qatar, they have jointly developed Growdash into the top restaurant analytics and business intelligence technology in the region.
In light of the announcement, Sean Trevaskis, CEO, stated, “We are delighted to have closed our seed round; we would like to publicly thank our highly driven and deeply passionate team of Growdashian’s, plus our forward-thinking customers who, rightly, demand access to the best data analytics and digital growth strategies.”
“The participation of highly respected global and regional investors, including Oryx, Oraseya Capital, and Hub71, is a testament to the strong progress we have delivered. Further validation from follow-on investors such as TPN Investments and GCC Angels; plus, new participation from industry-leading angels like AngelSpark, Mohamed Zourob and Abdullah Mohamad, give us increasing confidence in the strong market opportunity and the quality of the product that our team is building.”
Enver Sorkun, Chief Experience Officer (CXO), commented; “We are continuing to build a best-in-class tech stack that will enable restaurants to tackle a huge industry-wide ROI opportunity. Restaurants deserve technology that enables them to operate their digital growth strategies and investments in a data-driven, autonomous manner via a purpose-built suite, just like their e-commerce counterparts have been able to achieve over the past 10 years through resources like Shopify.”
Discussing how the business plans to expand, Enver continued, “With our seed financing, we will accelerate our product roadmap, doubling down on machine learning and building new, innovative features that align with our product methodology of: insight, decision, action.”
