A seed funding round led by the IAN Angel Fund has raised Rs 4 crore for Famyo, a kids’ lifestyle brand based in Bengaluru that turns commonplace necessities into stylish, collectible items. Along with The Chennai Angels, Stoffer Norden, and other key backers, other investors include Shivali Vij, Deepank Kumar, Pratik Mathurkar, and Uday Sodhi.
The money raised will be utilized to strengthen talent across supply, growth, and product chains, build influencer and performance-led marketing engines, expand character design, and create proprietary intellectual property.
Famyo, which was founded by Karishma Seetharaman and Ritvik Raj, is transforming commonplace products like blankets, towels, pouches, and school supplies into collectible, design-first goods that are based on unique themes and characters.
Products like glow-in-the-dark blankets, poncho towels, and accessories with character themes combine premium quality and playful design to satisfy the needs of both parents who want dependability and children who want to have fun.
With a strong following among parents and kids, the brand says it has already generated over Rs 12 crore in ARR and is growing 40% every quarter.
Over the next 12 to 24 months, Famyo wants to grow its IP portfolio, scale four times, and introduce new seasonal drops and partnerships that are driven by collectibles.
