Iztri, a Bengaluru-based clothing-care startup, has raised Rs 1.5 crore ($180K) in a pre-seed round from AJVC, led by Aviral Bhatnagar.
The business intends to use the funds to improve its supply chain and technology, as well as to broaden its network throughout Bengaluru.
It will also be used to develop technology layers for workflow management, customer experience, and operational tracking as Iztri expands in the Bengaluru market.
Co-founded by Rohit Ramesh Ankit Choudhary, Iztri operates a structured, tech-enabled ironing and clothing-care service, targeting a category that remains largely informal despite high daily demand.
The company is constructing a hyperlocal network that will standardize service quality, increase household dependability, and provide ironing professionals with predictable income and safer working conditions.
Iztri’s platform focuses on predictable turnaround times, route optimisation, and demand consolidation, allowing workers to earn more and reduce idle time. It also builds out its processing hubs and strengthens workforce training as it scales.
High-potential Indian startups in the consumer, impact, and technology sectors are supported by AJVC. With commitments exceeding Rs 200 crore, more than twice its initial goal of Rs 100 crore, it recently announced the final close of its first fund.
The firm’s recent investments include Jaagruk Bharat, a civic tech startup, GaadiMech.com, a car servicing platform, Nuyug, a jewellery brand focused on celebration-wear, and Mithila Foods, an FMCG company working on Bihar-based food products.
