Bubble Me, a wellness startup founded by Aviral Bhatnagar in Chandigarh, has raised Rs 1.5 crore in a pre-seed funding round led by AJVC.
The money raised will go toward more in-depth studies on magnesium and product testing to increase the precision and consistency of formulations. In order to accommodate growth, the startup also intends to improve its quality control and supply chain.
Bubble Me, a magnesium-focused wellness brand founded by Akshina Jindal, aims to promote relaxation, muscle recovery, and sleep.
Magnesium bath soaks, a topical magnesium balm called Minute Mend, and a daily nutraceutical tablet called The Yellow Ritual are among its current product offerings.
Additionally, the company is creating new magnesium-based formats, such as a roll-on and spray.
It will also branch out into new magnesium-first formats, starting with roll-on and spray products.
AJVC, which has been actively supporting early-stage startups, recently added Bubble Me to its portfolio under the leadership of Aviral Bhatnagar. Companies including Finanjo, Mindcase, Care Dale, HandyPanda, Multibagg AI, Nuyug, Mithila Foods, Jaagruk Bharat, TruFides AI, Chop Finance, Gaadi Mech, and Iztri are included in the fund’s portfolio.
