D2C footwear brand Yoho raises fresh Funds from new and current investors
Yoho, a direct-to-consumer shoe company, has raised fresh capital from both new and current investors. Gulf Islamic Investments (GII) and Rajeev Misra, the former CEO of SoftBank Vision Fund, are leading the round, which consists of Rs 8 crore in debt and Rs 15 crore in equity. Paytm’s founder, Vijay Shekhar Sharma, and other current investors also took part.
The Delhi-based company had earlier raised Rs 20 crore through a series In October 2022, SoftBank Investment Advisers CEO Rajeev Mishra, Rukam Capital, Vijay Shekhar Sharma, and other current investors led a funding round. In October 2024, Gulf Islamic Investments led a pre-Series B round of Rs 27 crore, or roughly $3.2 million.
According to a press release from Yoho, the additional funds will be used to scale its performance running range and increase its offline retail footprint.
Ahmad Hushsham and Prateek Singhal co-founded Yoho in 2021, and the company says it has sold over three million pairs of shoes on its own website as well as on major e-commerce sites like Amazon, Myntra, Flipkart, Ajio, and Nykaa. Additionally, the brand has made a name for itself on quick commerce sites like Blinkit, Zepto, and Swiggy Instamart.
India’s sneaker market is predicted to grow to $6 billion by FY32, according to market research.
Yoho aims to collaborate with 2,500 Multi-Brand Outlets in tier I and tier II cities. Additionally, the business intends to grow its Exclusive Brand Outlets, which will incorporate AI-driven solutions to solve fitting problems, lower returns, and improve inventory control.
