Dubai: Careem has partnered with what3words the location technology company to provide a precise addressing system that will improve the pick up and drop off experience for customers and captains. This partnership will enable customers to enter a what3words address for their location within the Careem app, meaning they will no longer have to enter a long or complex traditional address. Three words are now all they need to get exactly where they need to be.
what3words has divided the world into a grid of 3m x 3m squares and given each square a what3words address. So, for example, if you were visiting the Careem Riyadh head office, you could simply type ///chuckle.readers.path for the exact entrance instead of 2869 Dammam Branch Rd, Ash Shuhada, Riyadh 13241 8142, Saudi Arabia which points to the building.
‘Careem is providing a valuable and trusted service to Saudi Arabia and the region. Careem’s app simplifies the way that people move around, order food, and transact. Partnering with what3words will make the experience even smoother, as customers will know they’re getting picked up or arriving at precisely the correct location, without the need for adding step-by-step directions’ explains Chris Sheldrick, CEO and co-founder of what3words.