ILLA, an FMCG delivery & logistics marketplace, has successfully raised a $500K Seed funding round from Averroes VC, AUC Angels, and a consortium of local and regional strategic angel investors, with follow-on funding from Flat6Labs Cairo.
The start-up launched officially in March 2019, through Flat6Labs Cairo accelerator, where they received great business support, enabling them to truly take off, after running their operations in beta mode for 8 months. Over these months, ILLA received robust feedback from its pilot clients who remained on their portfolio ever since and continue to grow alongside other household name clients.
Founded by Mahmoud El-Zomor, Alaa Jarkas, Ahmed Sakr, and Hossam Saraya, ILLA caters to the big corporates and SMEs alike, with full-fledged transportation and logistics solutions tackling major pain points unique to the FMCG industry. They provide middle-mile and last-mile logistics by connecting distribution based companies with outsourced trucks to simplify, streamline, and ensure the end to end quality of service.
While innovating around logistics is challenging, it’s even more so within an ever-growing industry, and that’s why ILLA believes it is uniquely poised to capture considerable market share both locally and regionally for their exclusive focus and innovation around the industry. The outcome of such focus is that they operate within 24 Governorates across Egypt, delivering 7M cases so far and spanning more than 3M Kilometres.
The new investment round will enable ILLA to further capitalize on its position as a leader in the FMCG Delivery & Logistics industry in Egypt, where delivery logistics is being constantly disrupted with new technology and market dynamics. ILLA is striving to maintain its leadership positioning as the delivery logistics arm to FMCG companies as well as SMEs while enriching the customer journey and deepening relationships within the value chain. Tech transformation is a key area of focus for ILLA, which enables its clients to manage their existing and outsourced fleets seamlessly and provide them with elaborate analytics and market insights, to make better decisions and deliver superior quality to their customers. The funding will also drive further local expansion and exploration of regional markets to operate in next.