Copenhagen: Copenhagen-based startup Dreamdata has announced it has closed a €3.6 million investment round to help B2B companies drive growth by better connecting their marketing and growth activities with revenue generation. InReach Ventures and Crowberry Capital led the round, with participation from existing investors Seedcamp, Futuristic.vc, and Preseed Ventures.
B2B companies today operate in an incredibly complex world. There are numerous stakeholders involved in decision making, while negotiations are spread out over months or even years. This means there is little transparency into which commercial activity impacted the process and which were least efficient.
As the pandemic continues at a time of financial distress, it’s more important than ever for businesses to allocate resources efficiently. Up to 69% of B2B ad spend currently wasted on campaigns that fail to bring ROI.
Dreamdata’s solution to this problem is a revenue attribution platform, designed specifically for B2B businesses where commercial operators are currently forced into using tools meant for B2C scenarios.
The platform empowers companies to amalgamate a diverse range of data from various currently siloed sources across the business and make more informed decisions. Dreamdata then joins the dots, simplifies the data, and builds a data set that makes sense for decision making in a B2B context. A data set that’s actually meaningful in a B2B context provides simple, actionable analysis and answers vital B2B marketing questions, including which campaigns and channels to stop or scale, the return on ad spend, and how long does it take to acquire new customers.