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ExpandCart secures $2.5M Series A funding

ExpandCart, an eCommerce and retail platform in the Middle East, has today announced an investment of $2.5M in a Series A round led by Sawari Ventureswith the participation of Agility Ventures, Graphene Ventures, and two angel investors.

Trusted by more than 20,000 merchants in over 40 countries, ExpandCart provides comprehensive eCommerce solutions to enable merchants and retailers to build their online stores and expand their sales. ExpandCart’s omnichannel selling solution includes a feature-rich and customizable platform for building online storefronts, an integrated cloud point-of-sale system for retailers, and a connected branded merchant mobile app.

The investment comes as part of the company’s strategic plan to focus on digital commerce solutions that target online and offline retailers and reduce the gap between suppliers and merchants in the Middle East.

ExpandCart has successfully expanded its operations across the GCC, Egypt, and North Africa, doubling numbers every year since it started gaining an excellent reputation and impressive traction.

The company also developed partnerships and relationships strategic to its growth, including its partnership with Facebook, Google, PayPal, DHL, Boubyan Bank, among others. It proves that the company provides world-class solutions that attract thousands of merchants with impressive GMV motivating major strategic partners to work with them.

During the COVID-19 pandemic, the ExpandCart team had the opportunity to support thousands of merchants to continue their business online. The demand for their solutions and services during that period was unprecedented. It allowed the company to get inspired by the dynamic merchants’ needs to develop an innovative digital commerce solutions roadmap.


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