FitFeast secures investors Shane Watson and Axar Patel, raises Rs 5.5 Cr Seed funding from IPV
In a seed funding round led by Inflection Point Ventures (IPV), FitFeast, a protein-focused nutrition brand based in Gurugram, has raised Rs 5.5 crore ($642K). Notable investors Santosh Govindaraju, Abhishek Chopra and Aabhas Khanna of HSBC, and Raghav Singhal (Swasthum Wellness) also participated in the round.
The new funding will be utilized to develop FitFeast’s leadership and marketing skills, improve distribution in metro and tier-I cities, introduce new products, and increase the company’s online presence through D2C, marketplaces, and quick commerce platforms.
FitFeast, a nutrition-focused company founded in 2021 by Aditya Poddar, sells high-protein, flavorful snacks like protein chips, Malai Kulfi protein shakes, bars with a dessert theme, and nut butters.
With deliveries made throughout 20,000 Indian pin codes, its business strategy is mainly direct-to-consumer (D2C), bolstered by availability on websites like Zepto, Amazon, Flipkart, and others.
After appearing on Shark Tank India Season 4, the brand has become very well-known and says it has sold more than 10 million grams of protein. Legendary cricket players Shane Watson and Axar Patel have joined FitFeast as brand ambassadors and investors.
The company is growing rapidly through a combination of flavor innovation, digital presence, and strategic endorsements, as evidenced by its recent five-fold growth in four months and monthly revenues that surpass Rs 50 lakh.
