Global consumer-focused investment firm L Catterton invests in Jio Platforms-backed Glance

Global consumer-focused investment firm L Catterton has invested in Glance, an AI-powered shopping platform backed by InMobi, as part of a strategic investment deal. The financial details of the transaction were not disclosed.

Glance leverages agentic AI to offer personalised product discovery and shopping experiences across smartphones, connected TVs and other digital platforms. Its technology evaluates consumer preferences and interests to suggest relevant products, enabling users to move from product discovery to purchase.

The investment comes as L Catterton identifies shifts in consumer behaviour and the increasing influence of AI on shopping experiences. The firm intends to help Glance expand its presence, particularly in the US, by drawing on its consumer industry knowledge, operational expertise and global network.

Glance currently reaches millions of devices across the US through partnerships with Samsung, Motorola and DIRECTV, strengthening its distribution across smartphones and televisions.

“Agentic commerce is fundamentally changing how consumers discover and shop for products,” said Scott Dahnke, global CEO of L Catterton. He added that the firm would leverage its consumer expertise and global network to support Glance’s expansion.

Founded by Naveen Tewari, Glance counts Mithril Capital, Google and Jio Platforms among its backers.

Founded in 1989, L Catterton manages around $40 billion in equity capital across its private equity, credit and real estate investment platforms. The firm has completed over 300 investments in consumer businesses.