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IIT-H incubated startup Pure EV to launch its first Electric Motorcycle Etryst 350

Hyderabad: Indian Institute of Technology (IIT) Hyderabad-incubated startup Pure EV is all set to launch its first electric motorcycle Etryst 350.

This flagship product is completely designed, developed, and manufactured in India and represents a major leap in the Indian Electric Vehicles sector.

The Company will deploy 50 demo vehicles by the end of March 2021 across Pan India to make them available for test drives at specific outlets, a company release said here on Thursday.
Etryst 350 is scheduled to hit the roads on August 15 this year at a price that would be economical in comparison with conventional motorcycles in Indian markets with similar pickup and power.

Pure EV will first launch the product in the metropolitan cities of Bangalore, Hyderabad, and Pune, which have the highest sales numbers, after which it will expand to more outlets by the end of 2021.

Etryst 350 has been designed and developed at Pure EV’s technical and manufacturing center in Hyderabad. It boasts a top speed of 85 KMPH, delivering on par ride experience with most Internal Combustion Engine (ICE) motorbikes.

A single full charge will provide a range of 120 km, till the battery has to be charged again. The vehicle is powered by a 3.5 KWH patented battery, developed by Pure EV, the release said.
The entire product engineering has been done to provide a very stable ride experience even at speed of 85 kmph and to deliver a high pickup at par with premium ICE motorcycles.

Highlighting the technological aspects of the developed product, Dr. Nishanth Dongari, Founder, Pure EV, and Associate Professor, Department of Mechanical and Aerospace Engineering, IIT Hyderabad, said, “The launch of this high-performance motorcycle would be a demonstration of PURE EV’s significant learnings in the powertrain design and development at our R&D center.
The core R&D activities of the company are aligned keeping in mind the expectations of the average Indian customer.”

Dr. Dongari added, “We have been carrying out extensive trials and testing for this product and are confident that the product will deliver highly competitive performance with respect to the existing range of ICE motorcycles and will be another step in the direction of switching customers towards EVs.”

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