The $1 million seed funding round for GENEXYZ, an Indonesian company that provides virtual influencers and human intellectual property, ended on Wednesday. East Ventures led the round.
According to a statement from GENEXYZ, additional investors in this funding round include Emtek, MDI, Trinity Optima, and Massive Music.
Additionally involved was Future Creative Network (FCN), the investor from the previous round.
The company’s stated goals are to develop more interactive technology that can effectively connect with relevant communities and maximize its impact on clients, as well as to broaden its business reach into the Southeast Asian market.
“We are delighted to have earned the trust of our investors through this funding round,
“This is a compelling validation that our vision of introducing metahumans and virtual influencers aligned seamlessly with the digital media landscape,” said Belinda Luis, Co-Founder and Chief Executive Officer of GENEXYZ.
According to her, the company uses elite talent and state-of-the-art technology to exclusively develop all of its products internally.
“We remain committed to further enhancing the expertise and capabilities of our team across diverse industry domains while fortifying our existing community, distribution channels, and ecosystem,” she added.
Belinda Luis and Christian Melvin, the co-founder and chief product officer, founded the company in 2022 after realizing that influencer functions, interactions, and content were limited.
They contend that in order to foster the best possible interactions and long-term representation of the companies’ credibility, technology-based solutions are necessary to establish the credibility of the brand or business.
Due to the cutting-edge technology behind GENEXYZ’s platform, brands and their audiences can engage with up-to-date virtual influencers and meta-humans in a trustworthy and quantifiable manner.
Brands are able to guarantee creative, reliable, and scalable interactions by employing meta-human.
GENEXYZ wants to grow its business in the business-to-business (B2B) and business-to-consumer (B2C) sectors. It has a strong network in the technology space.
In tandem with this expansion, GENEXYZ has entered the direct-to-consumer (D2C) market with a special menu called Sego Iwak Pitik Endog Asin, targeting fans of fast food with a distinct regional taste. This is done through a partnership between Lavcaca and Eatlah.
For brands looking to have the best possible voice in the creative, advertising, and Web 3.0 ecosystems, GENEXYZ offers a contemporary solution.
