Social community enabler Kutumb has been positioning itself as a Reddit for the non-English speaking population (aka Bharat). The six-month-old platform that fosters community for the Hindi speaking population has raised Rs 15 crore in its seed funding.
While Sequoia’s Surge led the round, angel investors Kunal Bahl, Rohit Bansal, Whiteboard Capital, AngelList, and Udaan’s co-founder Sujeet Kumar also participated in the second financing round.
Kutumb is building communities across several Hindi genres, and it’s likely to be opened up in other vernacular languages. The app appears to be in early-stage but claims to handle 100 users to 10 million users with much better experience than Facebook or WhatsApp groups.
The app’s target audience is the tier II and III cities for Northern India. Some of the notable groups on Kutumb include Shikshakgan, Khatu Shyam, Sarkari Exam, Railway Karmchari, and Bank Karmchari.
Founded by ex Pratilipi’s executives Mohit Sharma, Naveen Dewangan, and Vipul Allawadhi, Kutumb has been positioning itself as Reddit for Bharat. Building and fostering community in regional languages is one of the unexplored segments.