Lab grown diamond jewellery brand Limelight Diamonds has raised Rs 275 crore in a strategic funding round led by the company’s core promoters, the Bhathwari Group, along with participation from key strategic partners from the jewellery industry.
The capital was raised through a combination of equity and cash consideration and will be utilised to strengthen the company’s vertical integration capabilities, expand manufacturing infrastructure, enhance design and innovation capabilities, and accelerate retail expansion across India, Limelight Diamonds said in a press release.
Founded in 2019 by Pooja Madhavan, Limelight Diamonds is a lab grown diamond jewellery brand specialising in pure CVD lab grown diamonds. The brand offers consumers jewellery with exceptional brilliance, purity, and contemporary design.
With more than 75 exclusive brand stores spread across more than 45 cities, the company claims to have experienced significant nationwide expansion over the past few years and currently has the largest retail presence for lab-grown diamond jewelry in India. Its lines, which appeal to contemporary Indian consumers, include statement pieces, daily fine jewelry, and solitaires.
Limelight Diamonds intends to increase its retail footprint in Tier I cities, emerging Tier II regions, and metropolitan areas. With a goal of adding 100 stores in 2026 and expanding to 200 stores by 2027, the company intends to greatly expand its national retail footprint through a combination of company-owned and franchise-operated outlets.
Lab-grown diamonds offer India a cutting-edge, technologically advanced manufacturing potential, according to Limelight Diamonds. The category strongly correlates with India’s goal to become a worldwide manufacturing and export hub due to its strong local manufacturing capabilities, expert craftsmanship, and rising consumer demand.
