Kuala Lumpur: LottieFiles, an open-source animation file format that is tiny, interactive, and can be manipulated at runtime, has raised US$9 million in Series A financing.
The round was led by M12, Microsoft’s Venture Fund, with participation from existing investor 500 Startups.
According to a press release, the new capital will be used to further its product roadmap, increase its user base and expand its infrastructure.
Launched in 2018, LottieFiles is a community platform for designers and developers, who create motion graphics using the Lottie file format. A JSON-based animation file format, Lottie enables designers to ship animations on any platform as easily as shipping static assets. They are small files that work on any device and can scale up or down without pixelation.
“By listening to the Lottie community, we have created a unique set of editing, workflow, and collaboration tools that seamlessly integrate with popular design software and developer environments such as Adobe After Effects, Figma, VS Code, and others,” Nattu Adnan, co-founder of LottieFiles, said.
“To make things easier for non-motion designers, users can take advantage of tons of free content available on our platform to get started,” he added.