Maternal and baby care brand Promom secures Rs 30 Cr from Fireside Ventures

In a fundraising round headed by Fireside Ventures, the maternal and infant care company Promom has raised Rs 30 crore.

According to a news release from Promom, the additional funding will be utilized to increase accessibility for moms nationwide, expand offerings throughout the larger maternal and baby care ecosystem, and concentrate on product innovation.

Promom, a maternal and baby care company co-founded in 2023 by Anavi Kalia, Manas Tripathi, and Aditya Srivastava, creates well-thought-out products that combine dependability, quality, and accessibility for contemporary Indian families while addressing the difficulties of feeding and early parenting.

The Lucknow-based firm tackles issues such as the fact that Indian moms have few options between high-end international brands that are frequently costly and difficult to maintain, and local substitutes that could not reliably provide quality and performance. The firm fills this gap with dependable, well-thought-out maternity and baby care items that blend price, functionality, and quality.

Promom claims that it has developed its goods in close partnership with moms, physicians, and lactation consultants, constantly improving its products based on feedback from the real world and personal experiences. Promom has been able to build trust with parents and develop products that truly meet their needs thanks to this customer-centric approach.