Nutrition brand Ace Blend raises $3.3 M Pre-series A funding from Fireside Ventures
The consumer-focused venture capital firm Fireside Ventures is leading the $3.3 million pre-Series A funding round for the nutrition brand Ace Blend.
Ace Blend, co-founded in 2018 by Shivam Hingorani and Saif Mekhri, eliminates the issues of products with unproven claims and poor efficacy. With the support of more than 25 years of worldwide experience from a top R&D and product design company in their vertical integration, Ace Blend claims to have been revolutionizing the supplement market in India.
“We’re not here to sell hope in a bottle,” said Shivam. “Our mission is to deliver real results. With Fireside’s backing and the best global R&D muscle behind us, we’re ready to scale and show the country what real nutrition looks like.”
The company, which is based in Mumbai, specializes in creating natural health products that improve everyday living. With an emphasis on utilizing premium, internationally sourced ingredients, its product line consists of protein powders, functional drinks, and other supplements.
In just three years, Ace Blend claims that its revenue has increased from Rs 1.9 crore to an estimated Rs 55 crore.
MamaEarth, BoAT, and over 40 other brands in a variety of consumer categories have been supported by Fireside Ventures.
