The insurtech company Roojai Group, based in Thailand revealed that it had purchased Lifepal, an Indonesian online insurance broker that receives over 2 million unique visitors each month.
In a statement, Roojai said that the acquisition represents a synergy of strengths: Roojai’s underwriting technology, proprietary pricing, and overall superior customer experience will boost the company’s performance, while Lifepal will give access to the nation’s largest online distribution channel.
It should be mentioned that Lifepal has been searching for a proactive new investor with extensive experience in the insurance industry for the past year, and they believe they have found Roojai.
The announcement states that both businesses will endeavor to increase the range of products they offer as well as their offline and online distribution, guaranteeing a thorough and client-focused approach to insurance services.
It is mentioned that Roojai’s performance in Thailand, where it is ranked #1 in customer experience and #3 as the “top of mind” brand for auto insurance, paves the way for comparable success in Indonesia.
It is also mentioned that, similar to Roojai’s success in Thailand, Lifepal customers stand to gain a great deal from having access to its affordable prices and first-rate customer support.
Lifepal’s insurance partners will profit from Roojai’s experience in digitally transforming insurance procedures, including car inspections, claim assistance, and portfolio sustainability plans.
Crucially, Lifepal’s business operations will continue to run separately from Roojai Indonesia, and Lifepal will carry on offering online health and auto insurance comparison services.
In order to provide the greatest customer-centered insurance services in Indonesia and the surrounding area, Roojai Group and Lifepal are enthusiastic about the future and will keep innovating.
The Roojai Group comprises Roojai Indonesia, which debuted in 2022 to offer Indonesian customers the same competitive products and customer experience, MrKumka, an online insurance comparison website in Thailand, and Roojai Thailand, the top digital insurance provider in the nation.
