Pre-Series A funding raised by 3cat to expand its omnichannel circular electronics platform
Pre-Series A funding has been raised by 3cat, a Malaysian omnichannel platform for used electronics, to grow its digital platform throughout Southeast Asia, build in-house repair facilities, and extend its retail network.
AEON, The Radical Fund, and returning investors Iterative, TA Ventures, and TheVentures supported the round. 3cat stated in a statement on Wednesday.
Alongside the opening of a vertically integrated refurbishment center in Kuala Lumpur, the new funding will help 3cat achieve its goal of having nearly 100 locations throughout Malaysia.
In order to improve unit economics and customer retention, the company is also implementing embedded services like financing, mobile plans, and device protection.
“Consumer trust is critical in the secondhand electronics industry, and Southeast Asia has lacked a reliable brand, with assured quality, for far too long,
“At 3cat, we’re building Malaysia’s most trusted omnichannel platform for secondhand tech — with delightful online and offline experiences — that consumers deserve, while reducing the environmental impact of electronic waste,” said Karl Loo, 3cat Co-founder.
3cat was established in 2023 to meet the growing need for reliable, high-quality used electronics in Southeast Asia, a market that has historically been plagued by fragmentation, subpar customer service, and counterfeit threats.
The company is redefining circular consumption for the region’s cost-conscious and environmentally conscious consumers, having opened more than 20 physical stores in its first year of operation.
The venture’s alignment with the objectives of the circular economy was highlighted by the Radical Fund, which took part in this round.
“3cat is transforming how emerging markets approach electronics reuse—integrating digital scale with a strong focus on seamless, high-quality real-world experiences,
“Their model reduces e-waste, lowers carbon emissions, and democratizes access to high quality secondhand devices,” said Alina Truhina, Managing Partner of The Radical Fund.
Compared to international standards, Malaysia’s used smartphone market, which is expected to grow to $800 million by 2026, is still underdeveloped.
According to 3cat, its quick growth and the founders’ extensive backgrounds in supply chain management, e-commerce, and mobile retail—including several previous exits—put it in a strong position to spearhead the formalization of the industry in the area.
In line with the national MADANI sustainability framework, 3cat also stated that its ultimate goal is to make Malaysia a worldwide center for certified electronics processing and repair, with a focus on more than 10,000 skilled repair jobs and a multibillion-dollar export potential.
The goal of the company 3cat is to make used technology the go-to option.
The company is a circular economy startup with headquarters in Malaysia that uses an integrated online and physical retail network to purchase, repair, and sell used smartphones and other technology.
The company has expanded from a single store to a nationwide chain with more than 20 locations in an effort to make high-quality technology sustainable and affordable.
