Richpanel bags funding from Sequoia’s Surge

Mumbai: Richpanel, a customer support platform for the e-commerce sector, said it has raised funding from Sequoia Capital’s accelerator program Surge.

The startup, which has headquarters both in India and the US, is one of the 17 startups selected by Surge for its fourth batch announced last month.

Richpanel was founded in January last year by Amit RG and GDJ Dorai. It aims to automate customer service requests for e-commerce businesses with an “Amazon-like” customer account section.

Amit RG, who is also the startup’s CEO, said in a statement that Richpanel’s platform could resolve 40-50% of incoming queries, and it expects to take this up to 80%.

Richpanel’s platform also provides an agent inbox that helps support representatives handle cases where customers need to speak with a person. The startup claims that over 1,000 merchants globally use its platform every day to support their customers.

Before founding Richpanel, Amit was a partner at an e-retail and a consulting firm Iksula. Co-founder Dorai has more than 25 years of e-commerce experience and was with eBay for over a decade.