Platform for software-as-a-service Corner has secured Rs 50 lakh from the IAN Fund, a venture capital firm that invests in creative businesses, allowing the e-commerce startup to expand its core engineering and customer success teams.
According to Jovis Joseph and Arun Augustine, who co-founded the 2019 firm that is incubating under Kerala Startup Mission (KSUM), the development would expand the product capabilities of Corner, which delivers data-driven customer engagement solutions for D2C e-commerce companies.
Mr Joseph explained that Corner intends to provide an intelligent CDP (Consumer Data Platform) for D2C e-commerce firms eager to revolutionise customer interaction in this fast-developing e-commerce market.
“Ever since inception, our mission at Corner has been to democratize access to data-driven customer intelligence tools for D2C brands,” he added.
“This way they can be competitive with big players like Amazon or Flipkart.”
The firm caters to brands and online merchants that operate their own e-commerce stores and provides a data-driven layer to help these D2C brands boost client engagement. Corner is aiming for rapid expansion by working with platforms such as Shopify, which has over 17.5 lakh merchants.
KSUM is the state’s government’s nodal agency for entrepreneurship development and incubation initiatives.
