Salla, a KSA-based e-commerce enabling platform, has announced an $8.5M (SAR 32M) Series A funding round, led by STV.
Founded in 2016 by Nawaf Hariri and Salman Butt, Salla allows anyone to set up an e-commerce store in Arabic easily. The startup processed 8 million orders and over SAR 2B ($533M) in gross merchandise value (GMV) through the 10,000+ online stores on its platform – a number that is rapidly growing.
With the e-commerce market growing quickly in Saudi Arabia and MENA, many offline businesses are looking to expand their scope and start offering e-commerce solutions to their customers. For certain companies, including startups and SMEs, this can be a challenge, as many aspects need to be taken into account, including inventory management, delivery, payments, and analytics.
Salla does not charge the store owners for every order they receive. Instead, the company offers a freemium subscription model with three tiers. Accordingly, small businesses can set up their operations free of charge and upgrade their subscription based on their needs and requirements.
The company will invest in developing its product and expanding its geographical footprint within Saudi Arabia and the wider MENA region.