Bengaluru: ShopG, a social commerce platform that focuses on micro-entrepreneur community leaders, has raised $1.5 million (around Rs 11 crore) in a seed round of funding.
The capital infusion in Bengaluru-based ShopG has been led by Orios Venture Partners and RPSG Ventures, the startup said in a statement.
Other participants in this round include angel investors Blackbuck CEO Rajesh Yabaji, former Taxiforsure CEO Raghunandan G, and former Flipkart and Alibaba executive, Prasanth Nair.
ShopG was set up in 2019 by Ankur Arora, Abhishek Mishra, Pranay Suwalka, and Yogesh Nehra, who has worked with firms including Cleartax, Ola, Rivigo, and Delhivery.
ShopG will use the capital raised in this seed round for expanding its community leader network in Tier-III and Tier-IV cities, enhancing technological infrastructure, building out a supply of small regional brands, and creating a suite of direct-to-consumer branded products.