Singapore’s period care brand Enya secures strategic investment to scale across Asia, Middle East
Along with venture debt funding from Crusade Partners, Singapore-based Enya, a sustainable period care brand, has obtained strategic investment from 500 Global to broaden its business-to-business (B2B) and consumer (B2C) reach throughout Asia and the Middle East.
In a statement released on Thursday, the company said the funding will help Enya establish high-quality, easily accessible period care as the norm—at home, at work, and in retail and hospitality settings.
This investment will increase Enya’s market share in important markets like Singapore, Hong Kong, and Dubai while bringing its line of organic cotton menstrual products to more customers throughout Asia and the Middle East.
According to the company, it is dedicated to increasing the accessibility and affordability of safe, comfortable, and sustainable period care.
“We believe that everyone deserves access to high-quality period care without barriers—whether at home, at work, or on the go,
“Thanks to the support of 500 Global and Crusade Partners, we are now in a stronger position to expand Enya’s reach, ensuring sustainable menstrual products become a standard choice for consumers across the region,” said Christian Teo, Founder of Enya.
Enya stated that in addition to growing its customer base, the company is spearheading a significant business-to-business campaign to assist companies in making period care a priority rather than an afterthought.
It pointed out that even though menstruation is a natural part of life, many workplaces, lodging facilities, shops, and public areas still do not provide period products, which leaves staff and patrons unprepared.
In order to make period care as commonplace as soap or toilet paper, Enya will collaborate with businesses, co-working spaces, hospitality organizations, and retail brands with this funding.
By incorporating Enya’s premium, eco-friendly menstruation products into retail establishments, hotels, and workplace wellness initiatives, businesses can foster a more welcoming and encouraging atmosphere for both staff and patrons.
“Periods don’t stop at work, in hotels, or while shopping—so neither should access to menstrual products,
“By working with businesses in multiple industries, we’re making period care part of a company’s commitment to customer experience, employee wellbeing, and gender inclusivity,” added Teo.
According to Enya, this investment will help the company rethink period care accessibility in Asia and the Middle East, making menstruation products a need in hotels, retail establishments, and workplaces rather than just a consumer choice.
The statement claims that the company’s menstrual care line is made to be extremely effective, safe, and sustainable.
Its products are made from organic cotton, which is free of synthetic fertilizers and pesticides, making them softer, safer, and more breathable than conventional ones.
