T-Hub incubated influencer marketing platform Starbuzz.ai raised $500K Seed funding
Influencer marketing platform Starbuzz.ai has raised $500,000 (roughly Rs 4.15 crore) from an unidentified investor as part of its seed funding round. T-Hub, a Hyderabad-based company, has been the startup’s incubator.
Starbuzz stated in a press release that the company intends to use the proceeds for market research, product improvement, team building, and expansion.
Krishna Priya Akella and Aravindha Bollineni co-founded Starbuzz in 2021. The company provides B2B and B2C services and uses cutting-edge AI-powered solutions to give brands and agencies the tools they need to organize and maximize influencer marketing campaigns. With the help of sophisticated analytics, the startup helps brands find relevant influencers, manage campaigns, and obtain useful insights. Notably, Starbuzz.ai’s skill at identifying phony followers and providing thorough analytics enables brands to make data-driven decisions that preserve brand integrity and maximize return on investment.
The Hyderabad-based company claims that by providing thorough analytics and aiding in the detection of fake followers, its tools enable brands to make data-driven decisions that protect maximum return on investment and maintain brand integrity.
Starbuzz reports that it has attracted over 500 B2B users, tripled its monthly revenue growth, and built relationships with 70,000 influencers. It faces competition from other startups, including Modash, Upfluence, HypeAuditor, and Qoruz.
“T-Hub to nurture and support cutting-edge startups in India. We look forward to witnessing Starbuzz.ai’s continued journey of innovation and impact in the growing influencer marketing industry,” said Srinivas Mahankali Rao, CEO of T-Hub.
In addition to offering office space and necessary infrastructure, T-Hub is an incubator that says its portfolio has raised about $800 million in funding. Currently, 300 of the more than 500 startups it houses are based there.